results
Strategic Marketing Management: Planning, Implementation and Control [Repost]
Author: hill0

Strategic Marketing Management: Planning, Implementation and Control by Richard M.S. Wilson
English | 30 Nov. 2004 | ISBN: 0750659386 | 882 Pages | PDF | 11.04 MB

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Details
Strategic Marketing Management, Third Edition: planning, implementation and control (repost)
Author: libr

Richard M.S. Wilson, Colin Gilligan, "Strategic Marketing Management, Third Edition: planning, implementation and control"
ISBN: 0750659386 | 2005 | PDF | 883 pages | 11 mb

It is one of the best written structured, comprehensive and, most important, readable texts available today. It provides you the fundamentals for strategy in terms of the ideas of author's. Very few texts are available in the field of strategic marketing with concise and clear approach, which entails the fundamentals of planning and implementation also. This text also contains additional chapters on modeling strategy and management control system, thus providing with the nuances of overall marketing planning. This text is also primarily suitable who are doing majors in marketing or intends to learn more form the current marketing world.
Details
Strategic Marketing Management, Third Edition: planning, implementation and control (repost)
Author: Book-er

Richard M.S. Wilson, Colin Gilligan, "Strategic Marketing Management, Third Edition: planning, implementation and control"
English | ISBN: 0750659386 | 2005 | PDF | 883 pages | 11 mb

It is one of the best written structured, comprehensive and, most important, readable texts available today. It provides you the fundamentals for strategy in terms of the ideas of author's. Very few texts are available in the field of strategic marketing with concise and clear approach, which entails the fundamentals of planning and implementation also. This text also contains additional chapters on modeling strategy and management control system, thus providing with the nuances of overall marketing planning. This text is also primarily suitable who are doing majors in marketing or intends to learn more form the current marketing world. Details
"Strategic Marketing" by Andrew Whalley
Author: exLib

"Strategic Marketing" by Andrew Whalley
BoBoCoAe, AW & Ventus Publishing ApS | 2010 | ISBN: 8776816438 9788776816438 | 121 pages | PDF | 6 MB

This book is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing. A valuable resource to the student and marketing practioneer alike, this book is a discerning choice for those seeking a deeper knowledge of Marketing’s theory and its place within a modern, effectively and efficiently run business. Details
Marketing Management: A Cultural Perspective
Author: nebulae

Lisa Penaloza, Nil Toulouse, Luca Massimiliano Visconti, "Marketing Management: A Cultural Perspective"
English | ISBN: 0415606829, 0415606837 | 2012 | 584 pages | PDF | 3 MB
Details
Strategic Marketing, Third Edition: Planning and Control (repost)
Author: interes

Graeme Drummond, John Ensor, Ruth Ashford, "Strategic Marketing, Third Edition: Planning and Control"
English | 2008 | ISBN: 075068271X | PDF | 352 pages | 3 MB

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to pre a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time ures on students. Details
Strategic Marketing, Third Edition: Planning and Control (repost)
Author: tot167

Graeme Drummond, John Ensor, Ruth Ashford, "Strategic Marketing, Third Edition: Planning and Control"
B..rth-H..nn | 2008 | ISBN: 075068271X | PDF | 352 pages | 2,7 MB
Details
Strategic Marketing Planning, Second Edition (repost)
Author: libr

Strategic Marketing Planning, Second Edition by Colin Gilligan, Richard M.S. Wilson
English | ISBN: 1856176177 | 2009-05-21 | PDF | 552 pages | 3,9 Mb

'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Details
Strategic Marketing Planning, Second Edition (repost)
Author: interes

Colin Gilligan, Richard M.S. Wilson - Strategic Marketing Planning, Second Edition
English | ISBN: 1856176177 | 2009-05-21 | PDF | 552 pages | 3,9 Mb

'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.
Details
Handbook of Strategic Enrollment Management (Repost)
Author: roxul

Don Hossler and Bob Bontrager, "Handbook of Strategic Enrollment Management"
English | ISBN: 1118819489 | 2014 | 656 pages | PDF | 6 MB
Details
Found 1407 post(s)