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Management Stratégique
Author: TimMa
1955723

Management Stratégique
Publisher: Eyrolles/l’ADREG | 2004 | ISBN: 2212031947/2951800770 | French | PDF | 284 pages | 1.06 Mb

La stratégie d'entreprise (ou management stratégique ou politique générale) est : selon Igor Ansoff : " le pilotage des modifications de relations du système entreprise avec son environnement et de la frontière de ce système avec ce qui n'est pas lui." selon Michael Porter ...
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50 Schlüsselideen Management (repost)
Author: roxul

Edward Russell-Walling, "50 Schlüsselideen Management"
2011 | ISBN-10: 3827426367 | 208 pages | PDF | 4 MB
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50 Schlüsselideen Management
Author: arundhati

Edward Russell-Walling, "50 Schlüsselideen Management"
2011 | ISBN-10: 3827426367 | 208 pages | PDF | 4 MB
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
Author: exLib

"The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business" by Philip Kotler, Roland Berger, Nils Bickhoff
Sрringеr | 2010 | ISBN: 3642145434 9783642145438 9783642145445 | 142 pages | PDF/epub | 2 MB

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions. Details
"Studying Strategy" by Jim Rowe (Repost)
Author: exLib

"Studying Strategy" by Jim Rowe
BoBoCoAe, JR & Ventus Publishing ApS | 2008 | ISBN: 8776814205 9788776814205 | 161 pages | PDF | 6 MB

The purpose of this book is to introduce and reflect on some of the key writers, ideas, models and approaches in Strategic Management. Hopefully the book will bring together ideas and models from other areas of business and management study to support the planning of strategy.
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"Strategic Marketing" by Andrew Whalley
Author: exLib

"Strategic Marketing" by Andrew Whalley
BoBoCoAe, AW & Ventus Publishing ApS | 2010 | ISBN: 8776816438 9788776816438 | 121 pages | PDF | 6 MB

This book is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing. A valuable resource to the student and marketing practioneer alike, this book is a discerning choice for those seeking a deeper knowledge of Marketing’s theory and its place within a modern, effectively and efficiently run business. Details
The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions (repost)
Author: interes

The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions by Alex Lowy and Phil Hood
English | ISBN: 0787972924 | 2004 | PDF | 352 pages | 5,6 MB

Professional managers and consultants of all varieties utilize a representational tool generally referred to as the 2 x 2 matrix. Now this ubiquitous reasoning device is given its due as the most flexible and portable weapon in the knowledge worker's intellectual arsenal. Details
Udemy – Understanding Strategic Marketing
Author: naag

Udemy – Understanding Strategic Marketing
MP4 | Video: 1280x720 | 59 kbps | 48 KHz | Duration: 2 Hours | 220 MB
Genre: eLearning | Language: English

A guide for managers and MBA students to master marketing theory and application Details
The Power of the 2 x 2 Matrix: Using 2x2 Thinking to Solve Business Problems and Make Better Decisions
Author: maxxum

Alex Lowy / Phil Hood, «The Power of the 2 x 2 Matrix:
Using 2x2 Thinking to Solve Business Problems and Make Better Decisions»

Jossey-Bass | ISBN 0787972924 | 2004-05-04 | PDF | 5.4 Mb | 352 pages
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The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions (Repost)
Author: nebulae

Alex Lowy, Phil Hood, "The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions"
English | ISBN: 0787972924 | 2004 | PDF | 352 pages | 5 MB
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